The Bachelor of Business Administration (BBA) program at the University of Georgia (UG) is designed for students aiming for careers in corporate management, entrepreneurship, finance, and international business. The program provides a strong foundation in marketing, human resource management, strategic leadership, and financial planning, ensuring that graduates are prepared for diverse career paths in multinational corporations, startups, and consulting firms.
Students gain hands-on experience through business case studies, market simulations, and real-world corporate projects, allowing them to develop problem-solving skills and strategic decision-making abilities. UG’s business faculty includes experienced industry professionals and academic experts, providing students with insights into global market trends, e-commerce, digital marketing, and supply chain management.
One of the key advantages of this program is its internationally recognized curriculum, which follows European and global business education standards, ensuring that graduates can work in Georgia, Europe, the U.S., and beyond. The program also offers internship opportunities with leading companies, helping students build practical experience before graduation. Whether students plan to start their own business, climb the corporate ladder, or continue their studies in an MBA program, UG’s Business Administration degree equips them with the skills and knowledge necessary to succeed in today’s competitive business environment.
Official Syllabus:
Program goals:
The goal of the program is for the graduate to acquire knowledge based on modern and latest trends in the field of business administration, to introduce strategic, operational, financial, administrative, cultural-ethical aspects of management, to develop the social responsibility of business and the importance of corporate ethical norms/principles so that the graduate can be employed in local and international organizations in middle and low positions.
Methods for Attaining Learning Outcomes:
- Verbal Method
- Demonstration Method
- Discussion/Debate
- Team Work
- Case study
- Study based on the problems
- Study based on the projects
- Literature analysis
Learning outcomes:
Outcomes
- Examines the fundamental theories and principles of business management
- Describes competitive business strategies in accordance with the general approach of arranging functional subsystems of management and planning company operations, taking into account strategic, production, financial, administrative, cultural, and ethical aspects of management
- Describes the business environment, current events, and business processes in the functional areas of the company in detail
- Creates solutions for challenges relating to company functional areas using quantitative and qualitative methodologies
- Prepares the budget and financial statements in accordance with financial accounting frameworks, principles, and procedures. Based on the processing of financial information, and evaluates the company’s financial status.
- Determines the profitability of the investment as a result of analyzing the profitability and risk of investment projects.
- Explains the fundamental concepts of marketing, competitive positioning, and building market-oriented marketing strategies.
- Identifies risks related to business
- Makes use of cutting-edge information and communication technologies
- Participates in a team based on the principles of leadership and/or cooperation.
- Creates and implements a research/practical project/work in the field of business administration and presents it in forms and technologies relevant to the setting.
- Assesses the significance of corporate social responsibility and ethical norms/principles in business.
- Develops an action plan for his or her own learning process and professional development in response to recognized needs
Date of approval: 06-13-2012
Approval protocol number: 21-12
Date of program update: 02-10-2024
Update protocol number: 09PDC263-01
Program details:
In order to earn a bachelor’s degree in Business Administration, student is required to collect 240 ECTS, which includes: the program core courses – 156 ECTS in total and 84 ECTS from the rest of the Bachelor’s Program In Business Administration (program elective subjects, as well as subjects from different blocks) In order to deepen knowledge in concentration the student should take the core subjects of the program – 156 ECTS. The remaining credits can be filled from the elective courses of the Business Administration Program or courses of concentrations.
Block of elective subjects of accounting
- Financial Accounting (Intermediate Level)
- The Principles of Audit
- Corporative Finances (intermediate)
- Managerial accounting (intermediate level)
- International Standards of Financial Accounting
Block of Management Electives
- International Business
- Entrepreneurship
- Basics of Organizational Behavior
- Leadership
- Supply Chain Management
Block of Marketing Electives
- Brand Management
- Electronic Commerce And Online Marketing
- Social Media Marketing
- Marketing Communications
- Marketing Researches
Block of finance electives
- Basics of Insurance
- Introduction to Banking
- Fundamentals of the Investment
- International Finance
- Corporative Finances (intermediate)
Program Core
- Basics of Business and Economics
- MS office
- Business Law
- Mathematical Methods I
- Business Ethics
- Principles of Microeconomics
- English for Specific Purposes – Business
- Mathematical Methods l
- Basics of Management
- Basics of Marketing
- Financial Accounting I (basics, Part l)
- Principles of Macroeconomics
- Business Statistics
- Financial Accounting I(basics, Part ll)
- Fundamentals of the Strategic Management
- Basics of Operation Managemen
- Basics of Managerial Accounting
- Principles of Finance
- Project Management
- Project and Thesis in Business Adminsitration
Program Elective
- Civilizations and Developments of Humankind
- Georgian, as a second language
- Georgian as a Foreign Language I
- Principles of Tourism
- Georgian, as a second language II
- Georgian as a Foreign Language II (General)
- Social Psychology
- Introduction to Public Relations
- Basics of customers BehavioI
- Basics of Business and Economics Forecast
- Managerial Accounting
- Microeconomics I
- Basics of International Business and economics
- Mathematical Methods III
- Global Marketing Strategies
- Microeconomics II
- Trading on financial Markets
- Decision Modeling in MS Excel
- Internship in Business
